Click here to see the full piece! All illustrations are hand-drawn by me.
Theme and Social Initiative
Web Promotional Experience
Email Marketing
Equitable Housing Campaign Initiative. Theme: Home is where the memories are. Social, Web, and email mockups for the initiative.
Click to see it in action!
Click to see it in action!
Click to see it in action!
Click here for the full experience! Here is an Interactive Questionnaire as part of Freddie Mac’s #HelpStartsHere campaign (Ceros Experience) on COVID and the resources that Freddie Mac has provided. Users can click on one or more of the 4 options and see whats in…
Freddie Mac Single-Family annually hosts an in-house event. This year the event had to evolve from the robust physical event/conference to virtual. Here is a concept showing how we had to go back to the drawing board and re-draw the blueprint to evolve with trying…
The Client Resource Center is a new addition to the Single-Family website that gathers all of your news, research and technical information all in one place on the site. It is a very cohesive and straightforward tool that was launched on the website that is…
Click to see it in action!
Click to see it in action!
Click to see it in action!
Click to see it in action!
Click to see it in action!
Click here to see it in action. Freddie Mac Single-Family hosts Advertraining for clients and lenders to learn and showcase the various tools they have to offer. A campaign was launched for Advertraining, show casing their Asset Management tool and how to use it. We used…
Freddie Mac Single-Family is involved with a lot of tradeshows and events annually. The biggest one is for the MBA (Mortgage Bankers Association). Quarterly they do many expos, and on this team we design the booth designs and themes. We are tasked to create layouts…
As part of the Freddie Mac Single-Family Creative Team, I had the opportunity to really design and brainwstorm creatively for the Internal Sales Recognition conference that they hosted to recognize their clients. We had the creative liberty to focus on the people internally and really…
ICF was launching new email templates and they have been built via Marketo. I had the experience to dive into marketo as well as see how we can best build innovative and creative emails through the tool. In terms of concepting, I wanted to take…
Click to view it in action!
Click to view it in action!
Click to view full report!
Click to view full report!
You can view the full pdf report and blog launch here View the full report Art Directed and Designed the full report, as well as the ICF Blog Content Piece. This included photographing employees in the work setting for selected photos for the report, as…