ICF was launching new email templates and they have been built via Marketo. I had the experience to dive into marketo as well as see how we can best build innovative and creative emails through the tool. In terms of concepting, I wanted to take it one step further and illustrate my take on how ICF works with our Energy Efficiency clients as well as our focus. Here is my take on the Energy template. The icons were hand drawn and illustrated by me. I first started off taking tabloid 11×17 paper and a sharpie and drew various icons. You will see the icons I illustrated. They were then transferred onto photoshop and illustrator to give it a clean, and cohesive vector look so that we can then utilize these as icons moving forward to other collateral.
