Freddie Mac Single-Family is involved with a lot of tradeshows and events annually. The biggest one is for the MBA (Mortgage Bankers Association). Quarterly they do many expos, and on this team we design the booth designs and themes. We are tasked to create layouts and mockups on how the backdrop, counter tops, would look with the branding. For MBA Annual 2019, I created and led the marketing efforts for the booth backdrop and display for our Single-Family brand, which then expanded on to our landing pages, social assets, banners, and more… and became the design that we now use as a generic brand standard for Single-Family. Provide with a floor plan as well as a mockup, I added visually how our layout will look, which eventually MBA provided us with a rendering of how it will look. Photographs of the even taking place shows how it came together visually.
