Making a difference through work is not just focusing on the client, but the employees who make it happen. As part of the Monthly Employee engagement events, the idea was to have a themed event each month and create interactive and engaging experiences for employees.
The idea was to take the Freddie Mac branding, but really showcase exciting pops and color from the palette, in presenting excitement and spotlight engagement. For the second and spring event, we kicked off our 5k Walk and Run event, during May for Wellness Awareness Month.
Wellness Wins, when you get up and start your day. Wellness Wins when you are your own cheerleader. Wellness wins by taking that first STEP. These words of affirmation and sharing your wins for the month, ties together with mental health, as well as being the best version of your self. Taking these steps throughout the month, would then prepare employees for the 5k Walk and Run.
Over 500 employees came out on campus for the 5k, as well as hundreds of employees joined the event throughout the various offices.
Employees shared their Wellness Wins by sharing their custom interactive checklist, or providing motivational quotes that were then translated on to posters that were showcased during the event with the name of the employee.
Participants were provided runner bibs with the Wellness Wins theme, as well as a map to follow the route. They were also given a magnet takeaway at the end of the event.
During the event the participants also wrote their WELLNESS Wins on a poster to showcase to all.
Role: Art Director and Lead Designer
